Founded in Paris in 1998 and with its workshops located in the heart of the 2nd arrondissement, NOTSHY designs its collections in the Sentier district, where textile manufacturing has a long history. For 25 years, the company has developed a complete wardrobe that combines cashmere expertise with modern yet timeless cuts. Sales director since 2006 and now brand director since 2023, Mercedeh Vafaï brings her vision and ambition to shake up the codes of cashmere by combining fashion and comfort.
She designs the collections - with the style office - as a unique fashion exploration of cashmere. Celebrating the beauty of knitwear, NOTSHY collections are created with a modern approach that redefines elegance and effortless style.
